As the founder and CEO of Bellamianta, Linda Stinson has left her mark on the beauty industry by transforming the self-tanning market with her commitment to clean beauty and high-performance products. However, beyond her success as an entrepreneur, Linda is also a mother who intimately understands the challenges of balancing family life with the demands of leading a thriving business. Her journey is marked by both personal and professional milestones, from launching a groundbreaking brand to raising a family. Linda’s experience offers valuable insights into navigating the complexities of motherhood and entrepreneurship, proving that it’s possible to excel in both areas.
A Journey Born from a Personal Experience
Linda’s path to creating Bellamianta started with an unfortunate tanning disaster on her wedding day. Like many brides, she wanted that perfect golden glow, but instead, she was left with irritated skin and an uneven tan. Linda suffers from eczema and this experience highlighted the lack of high-quality, gentle tanning products in the market that did not contain alcohol or harsh chemicals. Drawing from her extensive experience in the beauty industry and her deep knowledge of skincare, Linda set out to create a solution.
In August 2015, she launched Bellamianta, a brand committed to delivering effective, clean, and nutritious tanning products. Bellamianta quickly became a trusted name, known for its vegan, cruelty-free, and skin-nourishing formulas that cater to all skin types, including those with conditions like eczema and rosacea.
Bellamianta offers a wide range of self-tanning products, including mousses, liquids, serums, and skincare essentials designed to provide a natural-looking tan while nourishing the skin and providing an even wear off.
Something most people don’t know is that Linda didn’t stop at producing incredible tanning products, but also brought the first ever Tanning Mitt with a thumb to the market, taking into consideration how important the application of tanning was.
In 2020, Linda expanded Bellamianta from only tanning products into colour cosmetics and skincare products.
Balancing Motherhood and Business
Launching and running a successful beauty brand is no easy task, especially when you're also a mother. Linda welcomed her first daughter at 26 and gave birth to her second daughter, Ruby, on the very day she launched Bellamianta. These remarkable milestones coinciding shows Linda’s ability to balance the joys of motherhood with the challenges of building a brand from the ground up.
Linda’s secret to managing both roles lies within her time management, a strong support system, and an unwavering passion for her family and her work. Coming from a large family of nine, Linda has always been familiar with the hustle and bustle of family life. She applies this experience to her daily routine, ensuring that her family remains her top priority while still steering her company to greater heights.
Reflections on Her Journey
Looking back, Linda reflects on how her early twenties were a time of survival and figuring things out—whether it was her career, securing a home, or building a stable family environment. Now, at 41, Linda is in a place of confidence, health, and happiness. She’s not just a successful entrepreneur, but also a mother who has embraced the challenges and rewards of balancing both worlds.
Recently, Linda made a bold and empowering statement by stepping in front of the camera for one of Bellamianta's photoshoots, confidently showcasing the very products she has passionately developed. Linda’s decision to pose in a swimsuit not only highlighted the effectiveness of Bellamianta's tanning products but also exemplified her own belief in embracing body confidence at any stage of life. This move resonated deeply sending a powerful message about self-love, authenticity, and the importance of feeling comfortable in your own skin.
Linda’s willingness to personally represent her brand in such a visible way is a testament to her commitment to the ethos of Bellamianta and her ability to inspire others through her confidence and vulnerability.
Linda’s Three Tips for Juggling Family and Work
Prioritise what truly matters to you, whether it’s spending time with family or making critical business decisions.
Effective time management is essential. Plan your days out to ensure you allocate dedicated time to both family and work responsibilities. When you're with your loved ones or in the boardroom, be fully present and engaged, as the quality of time spent is more valuable than the quantity.
Build a strong support system of people who align with your goals, both at home and in business.
Linda often jokes that the secret to balancing life as a working mum isn't a magical time management app or superhuman multitasking - it's hiring a cleaner! Between running Bellamianta and keeping up with her kids' endless energy, she laughs that her most valuable team member might just be the one who handles the vacuum. While she’s only half-serious, Linda’s light hearted approach reminds us all that it’s okay to seek help and that sometimes, outsourcing a bit of the chaos is the best way to keep everything else running smoothly.
Linda's journey is a testament to the power of determination, passion, and the ability to balance multiple roles. Her story is not just about building a successful brand but also about nurturing a family and leading by example. Through her experiences, Linda has shown that with the right mindset and strategies, it’s possible to thrive both as a mother and a business leader.
Thank you to Linda for sharing her inspirational story and tips with us, the Digg Community! It is hard to balance it all but hopefully, these tips might just be what you need to hear.
Whether it is family occasions, work events or a night out, I love to give my skin that sun-kissed look so I reach for tan in a bottle! Bellamianta has been a firm favourite of mine for the past seven years. My top picks are:
Check out all their other fabulous products Here. Enjoy 20% off site-wide using the code DIGGMAMA20.
If you have any tips for balancing work and life, please let us know via the contact section here on the website or DM me on socials.
Love,
Caroline AKA Digg Mama
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