SKINICIAN is an Irish skincare brand founded in Northern Ireland by mother and daughter duo, Shelley Martin and Hilary McMurray. With over 12 years of continuous growth, SKINICIAN remains at the forefront of innovation, consistently developing solutions that meet their customers' evolving needs. Unlike brands that follow fleeting trends, SKINICIAN focuses on creating products with longevity - formulas designed to deliver real, long-term results rather than just short-term fixes.
After the success of their 20 year old tanning brand He-Shi, they recognised an opportunity to simplify skincare. Their goal was to cut through the noise by offering multi-tasking products that effectively target multiple skin concerns, all while providing premium quality without the premium price tag. Shelley comments, “We believe great skincare should be available for all, not the privileged few."
SKINICIAN’s products are the result of collaboration with top skincare professionals and formulators, using clinically proven actives with 90% naturally derived ingredients to create multi-functional cosmeceutical solutions that truly stand the test of time. Whether you’re shopping online or visiting a SKINICIAN Salon or Skincare Clinic, SKINICIAN delivers lasting results for everyone.
Shelley shares her personal simple skincare routine (as a busy mum herself), to demonstrate how a consistent routine can fit effortlessly into even the busiest lifestyles. Here’s how she maintains healthy, glowing skin:
My Simple Skincare Routine for Morning and Night
In short, my top tips for happy, healthy skin is: CLEAN, TREAT, PROTECT
I want everyone to feel great in their own skin and I believe that a simplified and consistent approach will help anyone deal with their skin concerns and love the skin they are in.
My Morning Routine:
1. Cleansing
I start my morning with the Revitalising Cleanser. I have typical Irish skin that is sensitive to the touch, so this gentle and milky formula is packed with calming and nourishing ingredients that not only remove the build-up of dirt and oils but also revitalise the skin without causing irritation.
I always recommend a double cleanse - the first cleanse removes sweat, dirt, and overnight skincare products, while the second treats the skin and allows active ingredients to penetrate more effectively.
Though I won’t lie, sometimes I only make time for 1 cleanse while I’m in the shower!
2. Toning
After cleansing, I apply The Revitalising Toner – which is gentle on the skin and helps to hydrate, brighten, and awaken my skin. Using a toner regularly can enhance the benefits of your other skincare products. I also keep this in my handbag to use throughout the day to keep my skin refreshed. Plus, it doesn’t disrupt your make-up
3. Serum (Optional)
While this step is optional, incorporating a serum can enhance your skin's health. I use the Hyaluronic Elixir on damp skin to boost hydration, reduce fine lines, and improve skin texture. If you want to achieve radiant skin, adding a serum is a quick and effective way to target specific concerns. I cannot live without this product – my skin knows when I haven’t used it! It's fragrance free too, which is great for sensitivities.
For my eyes, I use the Peptide Eye Complex, which firms the skin, reduces dark circles, and minimises crow’s feet within 15 mins. The skin around the eyes is thinner and more delicate, so this lighter formula is perfect for reversing signs of ageing and keeping the eye area looking youthful.
4. Moisturiser with SPF
Never skip SPF in your morning routine! Even on cloudy days, applying SPF is crucial to protect against UVA rays and free radicals which damage skin. I use our new Daily Defence SPF50, which also protects against blue light that radiates off all digital devices, and it sits perfectly under make-up as a primer that leaves no white cast. Daily use of SPF prevents premature ageing and protects your skin from harmful environmental factors.
My Simple Skincare Routine for the Evening:
1. Cleansing
I start my evening routine with a Cleansing Balm because it effortlessly removes makeup and SPF, even heavy mascara, it’s a dream to use and I love 5 minutes to myself in the evening – the smell is unreal, relaxes and calms my busy mind. This is followed by my Revitalising Cleanser to nourish and prepare my skin for the next steps. I really do believe that clean skin in the evening makes you feel like you’ve hit the reset button!
2. Serum (Optional)
I apply the Hyaluronic Elixir again, focusing on my face, neck, and chest. Using this serum twice daily maximises its benefits and keeps skin feeling really supple. At night, I add the Retinol Power Balm Level 1 - a powerful serum that promotes skin renewal, stimulates collagen production, and refines skin texture while I sleep. Retinol is the A-grade ingredient in skincare that everyone over 30 should be using - it’s an inexpensive and non-invasive solution to help maintain a youthful complexion, keeping the skin firm, renewed, glowing and healthy.
4. Night Cream
To finish, I lock in all the benefits with the Restoring Night Cream. This night cream works with your skin’s natural repair cycle, helping you wake up with a plump, glowing complexion. Night-time moisturisation is essential for repairing and hydrating your skin overnight. I love this as it feels like it is locking everything in.
Simple skincare layering guide: CLEAN, TREAT, PROTECT
Tips to Keep Your Skincare Routine Basic and Your Skin Healthy
Maintaining healthy, glowing skin doesn’t have to be complicated. Here are a few tips to
simplify your skincare routine while ensuring your skin stays in top condition:
1. Change Your Facecloth Daily
Using a fresh facecloth every day helps prevent the spread of bacteria that can lead to breakouts. Bacteria from your skin and products can build up on the cloth, so swapping it out daily is a simple way to keep your skin clean and clear.
2. Change Your Pillowcase Frequently
Your pillowcase can harbour sweat, oils, and bacteria, which can transfer to your skin while you sleep. Changing your pillowcase regularly, ideally every few days, helps minimise the risk of breakouts and keeps your skin healthy.
3. Double Cleanse
Double cleansing is an effective way to thoroughly clean your skin. The first cleanse removes surface impurities like makeup, SPF, and pollution, while the second cleanse ensures that your skin is deeply cleansed and ready to absorb the active ingredients in your products. This step is especially important if you wear makeup or sunscreen daily.
4. Multi-task
If time isn’t on your side, streamline your routine by cleansing while in the shower. This way, you can save time without skipping essential steps in your skincare routine.
Masks are another one to incorporate weekly – simply pop it on while you’re doing your hoovering or in the bath for some R&R time.
5. Invest in Multi-tasking Products
Opt for skincare products that address multiple concerns at once. SKINICIAN’s range is designed to simplify your routine by offering multi-tasking formulas that deliver effective results. This approach not only saves time but also reduces the number of products you need to use daily.
Consistency is Key to Skincare Success
The key to seeing results in your skincare routine is consistency. Even if you stick to just the basics, you’re on the right path to achieving healthy, happy skin without feeling overwhelmed. What makes SKINICIAN products stand out is their multi-tasking ability, meaning you don’t need to layer multiple products to address your concerns and you can avoid irritating your skin with too many products.
Our range is designed for all skin types, so there’s something for everyone, whether you have oily, dry, sensitive, or ageing skin. By adopting a consistent routine, you can expect to see noticeable improvements in just four weeks. Be sure to take before and after pictures to track your progress, just like the example below, where you can see the difference in my skin after four weeks of using our Hyaluronic Elixir. Notice the reduced fine lines, smoother texture, and a plumper, more radiant complexion.
Thank you to Shelly for sharing! If you visit SKINICIAN to learn more you can also enjoy 15% Off with the code DIGG15.
Let us know your thoughts on your skincare routine and if this has helped you in any way!
Just send us a message via the contact section here on the website or DM me on socials.
Love,
Caroline AKA Digg Mama
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